The Book Direct Show • Barcelona • 16 May 2024
Headline Sponsors
08.30-09.50
Registration & Networking
09.50-10.00
Welcome Address
10.00-10.30
Crafting Your Unique Selling Proposition: A Blueprint for Direct Bookings Through Distinctive Brand Identity
Louis Andrews (OVO Network)
In the burgeoning short-term rental market, how do you distinguish your business, articulate your values, and define and command respect for your professional standards? Discover actionable insights at the Book Direct Show with Louis Andrews, director of OVO Network, renowned for carving a niche in high-end mountain chalets and achieving a direct booking rate of 80%. This hands-on, actionable, session is designed for property managers eager to transcend the industry's laziness. Louis will guide you through a meticulous step-by-step strategy to boost direct bookings, enhance website traffic, amplify brand awareness, and sharpen your marketing mix. Learn how to set your company goals and define your unique selling propositions, setting the foundation for a brand that resonates deeply with your target audience. Louis’s presentation is an invitation to redefine your business's trajectory, fostering a culture of innovation and excellence in a competitive landscape through the power of vision, creativity, and, most importantly, entrepreneurial spirit.
10.30-11.00
How to establish your brand and scale your business with WhatsApp & Instagram
Daniela Derin (Skol Apartments)
In this session Daniela will explain step by step how, with a little daily effort on social media, you can not only increase your direct bookings by establishing your brand, but also strengthen your local authority with owners.
11.00-11.30
Loyal Guests, More Bookings: The Simplist Direct Booking Strategy
Alan Egan (HiChee)
11.30-12.00
BREAK
12.00-12.30
Direct Bookings Are Not Just for Past Guests: How to Get New Guests to Book Direct
Jenn Boyles (Direct Booking Success)
12.30-13.00
Tech or Hospitality: What Drives More Direct Bookings?
Mark Simpson (Boostly), Jamie Miles (Anglesey Holiday Lettings), Rudy Abrahami (HolyGuest & Maveriks), Lino Maldonado (BeHome247)
Our panel, comprising property managers and technology providers, will discuss and compare the impact of software versus hospitality on generating more direct bookings.
13.00-13.30
The Art of Conversion: How to Turn Your Website Visitors into Bookers
Craig Webb (Webb Marketing), Cynthia Huang (Dtravel), Tim Parkes (Simply Owners), Andrew Díaz (Avantio)
Struggling to convert bookings on your website? Learn valuable insights from industry experts to overcome this challenge and boost your direct bookings.
13.30-14.30
BREAK
14.30-15.00
Uncovering the $25M Direct Booking Strategy
Rudy Abrahami (HolyGuest & Maveriks)
During this session Rudy Abrahami will share his successful direct booking tricks based on 36,000 bookings analysis over the past 5 years and $25M direct booking revenue generated.
15.00-15.30
Actionable SEO to Transform Your Rental into an Online Booking Magnet
Carla Chicharro (Lodgify)
15.30-16.00
From Guest to Superfan: The Step-by-Step Guide to Creating Brand Advocates
Mark Simpson (Boostly)
Join Mark Simpson, the dynamic force behind Boostly and Outsauced, at the Book Direct Show for an unmissable journey from guest to superfan. Dive into Mark's step-by-step guide, brimming with actionable advice that promises to revolutionise your approach to guest engagement. Caution: It may contain sweets and shots
16.00-16.15
Book Direct Show Award Winners Announcements
The winners of the 2024 Book Direct Show Awards will be announced on stage as we unveil the Best Educator, Best Marketing Company, Best Online/Software Solution and Best Property Manager. More information.