Bart Sobies, an up and coming leader in the tourism space is the founder of the Accommodation Show & iBooked.Online. A serial entrepreneur, having started his first online business at the age of 15 and he is an ardent pursuer of all things tech, marketing and investment. Bart has been at the helm of several successful tech companies, building great digital products, leading sales & marketing teams helping them grow into multi-million $ businesses.
At heart, his real passion is in helping hospo businesses navigate an increasingly complex and noisy digital world. He hates the hype that 'experts' talk about and works in the real world by achieving results. Bart setup ibooked.online to help accommodation owners and managers get their online presence up to scratch, theaccommodationshow.com to help businesses owners thrive and The Accommodation Managers and Owners Community to form industry wide connections.
The trust behind direct bookings. Why do your guests really book direct?
ibooked.online founder, Bart Sobies shares research conduct in 2021 that identifies the motivation behind a guest booking direct. He will show you what they learnt and how you can use this information in your business to ensure more direct bookings.
Key Takeaways for Attendees
1. Insight into guests true motivation to book direct.
2. Areas of your website that you need to focus on.
3. How to make sure you are talking to the right customer.