In this latest episode of Book Direct Show talks, Damian speaks with Pierre Hubisz of Veeve (London & Paris), Na’ím Anís Paymáns of Peymans (Cambridge) & Zeevou and Steve Taggert of Brighton Getaways (Brighton).
These three UK short-term rental property management companies talk about how they have succeeded with their direct booking strategies prior to 2020 and how they have since dealt with the Covid-19 crisis and the pressure to reduce rates.
Tactics include developing technology, inspirational website content, social media engagement, attracting contractors, driving group bookings, guest data, liaising with previous guests, flexible cancellation, shifting to mid-term bookings, focusing on the domestic market and the immediate future of short-term rentals v hotels.
@BtnGetaways, @PeymansLtd & @VeeveTravels talk to the @BookDirectShow about direct booking strategies changing in 2020.
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