Guest blog by Sandra Roig of AB Apartment Barcelona
Today, not only 9 out of 10 people use social networks, but each company has its presence on them. Most companies use social networks as a tool to be closer to their consumers, have greater contact with them and observe first-hand the needs and requests of their customers. But … what social networks should companies use to have the best effectiveness of this tool? Do we have to be present in all of them?