Professional styling: the forgotten competitive advantage

Guest Blog by Paola Gheis

Dear Paola, we came across your beautiful property while searching in Google for an exclusive villa in Tuscany. We would love to spend our holidays at your villa, Dimora Bellosguardo in Florence. Could you please confirm the villa is actually available the first two weeks of September?

How would you like to receive a message like this? I would! Luckily I receive many emails just like this one. And they land in my own inbox, not on a OTA encrypted email platform. I am a property owner and VR consultant specialising in the luxury sector. Brand manager for The Villa Italy, a curated collection of luxury villas in Italy. 

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