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#BookDirect Revenue Management

revenue management for direct bookings

Guest blog by Richard Vaughton of Rentivo

If you thought this was just about pricing, think again!

So what exactly is “Revenue Management” and why are we seeing so much of it in the short term rental press, zoom calls and conversations. Wikipedia describes it: 

“as the application of disciplined analytics that predict consumer behaviour at the micro-market levels and optimize product availability and price to maximize revenue growth. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack”.

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Top 5 Digital Marketing Trends this 2020

Guest blog by Sandra Roig of AB Apartments

If we are sure of anything, it is that during the course of this year the world of Digital Marketing will grow even more. In recent years, more and more people are using social media and it is up to companies to respond to this trend appropriately.

More than half of the world’s population is online, so it’s important for you to know the digital marketing trends that are going strong. Continue reading and discover how you can optimize your digital marketing strategy!

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Anybody can write a blog: But how do you create content that hooks guests to your brand?

Guest Blog by Neely Khan of Neely There

There is an obvious irony with the title of this blog.

I was actually sitting on the fence about it for a long time. But eventually, I decided to follow my gut-instinct for two simple reasons:

1) The title rings true. And you should hopefully understand why, after reading this piece in-full.

2) The titles shows pizzazz and personality (but I may be biased).

The latter point excites me most. Since my early days as a hospitality writer, I quickly realised that personality creates tone-of-voice. And a distinct tone-of-voice is fundamental for any memorable brand.

As a short-term rental operator, this is one of your biggest advantages over online travel agencies (OTAs).

Ultimately, your STR brand has the power to generate a colossal number of direct bookings from people who are far more likely to become loyal, repeat guests, than if they booked with you via an OTA.

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Thinking Local and the Domestic Traveller

Guest Blog by Louise Brace of Rental Tonic

Two months ago we were all looking forward to Easter and summer bookings, preparing our short-term rentals for the next guests to arrive. Then everything changed. Within 48 hours our lives and businesses changed completely. 

We’ll probably never go back to how we used to work and I feel desperately sad for the thousands of owners and property managers who have had to shut their business – some temporarily, others for good. 

For those of us who are soldiering on. I use the term ‘us’: I am not an owner or manager, but my business is all about you and we’re in this together.

So for those of ‘us’ who are soldiering on, this is a time to stay objective. To look at what we can do to stay visible, to keep in touch, and to excite guests about future travel and their next holiday.

Over the coming weeks – on the run-up to the Book Direct Show, I’ll be sharing my recommendations on how to stay visible and get in front of your guests online.

The first topic is ‘Thinking Local and the Domestic Traveller’.

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