Professional styling: the forgotten competitive advantage

Guest Blog by Paola Gheis

Dear Paola, we came across your beautiful property while searching in Google for an exclusive villa in Tuscany. We would love to spend our holidays at your villa, Dimora Bellosguardo in Florence. Could you please confirm the villa is actually available the first two weeks of September?

How would you like to receive a message like this? I would! Luckily I receive many emails just like this one. And they land in my own inbox, not on a OTA encrypted email platform. I am a property owner and VR consultant specialising in the luxury sector. Brand manager for The Villa Italy, a curated collection of luxury villas in Italy. 

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Thinking Local and the Domestic Traveller

Guest Blog by Louise Brace of Rental Tonic

Two months ago we were all looking forward to Easter and summer bookings, preparing our short-term rentals for the next guests to arrive. Then everything changed. Within 48 hours our lives and businesses changed completely. 

We’ll probably never go back to how we used to work and I feel desperately sad for the thousands of owners and property managers who have had to shut their business – some temporarily, others for good. 

For those of us who are soldiering on. I use the term ‘us’: I am not an owner or manager, but my business is all about you and we’re in this together.

So for those of ‘us’ who are soldiering on, this is a time to stay objective. To look at what we can do to stay visible, to keep in touch, and to excite guests about future travel and their next holiday.

Over the coming weeks – on the run-up to the Book Direct Show, I’ll be sharing my recommendations on how to stay visible and get in front of your guests online.

The first topic is ‘Thinking Local and the Domestic Traveller’.

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