Live show 2021

Tobacco Dock, Monday 13 September 2021

The 2021 Book Direct Show - Live takes place at the fabulous Tobacco Dock in the heart of London and is the first live in-person event in Europe in 2021 for short-term rental property managers.

Join industry experts and professional peers for a day of unrivalled #BookDirect education and networking to help push your direct booking strategies for 2021 and beyond.

The Agenda

Monday 13th September, 2021
Tobacco Dock, London, UK

0815-0915

Attendee arrival and registration
Coffee, tea, pastries and fruit

0915-0930

Welcome and Introduction
Damian Sheridan - Founder and Director of The Book Direct Show and Book Direct Network

0930-1000

The Art of Creating a Book Direct Website to Seduce Guests and Increase Bookings
Louise Brace - Rental Tonic

The art of crafting a story for your book direct website that strikes a perfect balance between SEO and human-friendly content and seduces your guests into booking.
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1000-1030

How to Spend Less Time on Social Media and Get More Direct Bookings!
Sarah Orchard - Get-Fully-Booked.com

Do you feel that you are wasting hours on Instagram and Facebook and not getting the results you need? So how do you get social media success and more direct bookings? In this session, she will reveal the secrets to picking the right social platforms for your ideal guest, and how to use them effectively to get direct bookings with ease!
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1030-1100

Beyond Yoast: What "Doing SEO" Really Means
Maeva Cifuentes - Flying Cat Marketing

The biggest goldmine for direct bookings is in your own hands: taking the steps to ensure your website shows up organically when guests are looking for it. But "doing SEO" is far, far more than adding the Yoast plugin to your website. Plugins and tools are there to facilitate that work you do for SEO—but they don't do the work for you. In this presentation, we'll walk through what SEO really is and what you should be doing to capture all the free website traffic you're currently missing.
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1100-1130

Morning Break
Coffee and tea with biscuits

1130-1200

START WITH STORIES: And the End will Always be, More Direct Bookings
Neely Khan - Neely There

In this presentation, we’ll joyfully break down the impact of storytelling - how they stir emotions; and then how those very emotions initiate ACTION (ie, get people to book directly with your STR property). You’ll learn simple ways to use storytelling in your STR business, from a professional who writes hospitality stories for a living - and has the client results’ to prove its success.
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1200-1300

Embracing Inclusivity - The Opportunities For Accommodation Providers
Carlos Villaro Lassen, Kelly Odor, Srin Madipalli and Mike Ortegon.

Panel group discussion focusing on inclusivity, diversity and opportunities for property managers to appeal to a wider audience of travellers and guests.
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1300-1430

Lunch and Networking

1430-1500

Email Marketing Made Easy! A Cost-Effective Strategy that will boost Your Direct Bookings
Mark Simpson - Boostly

This presentation will cover all the essential ins-and-outs of successful email marketing; as well as silence all those niggling reservations that might be holding you back.
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1500-1530

Destination Marketing Mastery - Community & Connection
Elaine Watt - Holiday Let Success

The new STR landscape requires new skills & a new approach to build trust, transparency & direct bookings, what is working now.
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1530-1600

Afternoon Break
Coffee and tea with biscuits

1600-1630

How to use the media to generate powerful publicity and commission-free guest bookings (CASE STUDIES)
Sarah Riley - Inspired Courses

Sarah will be covering this underused method of gaining free powerful publicity and giving examples of owners who have applied these techniques in ingenious ways to attract attention for their business so you can duplicate it too.
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1630-1700

Book Direct Survey Results
The Book Direct Survey

1700-1900

Post-Show Drinks and Networking

1900-2300

After-Party