Live show 2021

Tobacco Dock, Monday 13 September 2021

The 2021 Book Direct Show - Live took place at the fabulous Tobacco Dock in the heart of London and was the first live in-person event in Europe in 2021 for short-term rental property managers.

Industry experts and professional peers gathered for a day of unrivalled #BookDirect education and networking to help skyrocket their direct booking strategies for 2021 and beyond.

The Agenda

Monday 13th September, 2021
Tobacco Dock, London, UK


Welcome and Introduction
Damian Sheridan - Founder and Director of The Book Direct Show and Book Direct Network


The Art of Creating a Book Direct Website to Seduce Guests and Increase Bookings
Louise Brace - Rental Tonic

The art of crafting a story for your book direct website that strikes a perfect balance between SEO and human-friendly content and seduces your guests into booking.
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How to Spend Less Time on Social Media and Get More Direct Bookings!
Sarah Orchard -

Do you feel that you are wasting hours on Instagram and Facebook and not getting the results you need? So how do you get social media success and more direct bookings? In this session, she will reveal the secrets to picking the right social platforms for your ideal guest, and how to use them effectively to get direct bookings with ease!
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Beyond Yoast: What "Doing SEO" Really Means
Maeva Cifuentes - Flying Cat Marketing

The biggest goldmine for direct bookings is in your own hands: taking the steps to ensure your website shows up organically when guests are looking for it. But "doing SEO" is far, far more than adding the Yoast plugin to your website. Plugins and tools are there to facilitate that work you do for SEO—but they don't do the work for you. In this presentation, we'll walk through what SEO really is and what you should be doing to capture all the free website traffic you're currently missing.
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START WITH STORIES: And the End will Always be, More Direct Bookings
Neely Khan - Neely There

In this presentation, Neely joyfully broke down the impact of storytelling - how they stir emotions; and then how those very emotions initiate ACTION (ie, get people to book directly with your STR property). Attendees learned simple ways to use storytelling in their STR business, from a professional who writes hospitality stories for a living - and has the client results’ to prove its success.
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Embracing Inclusivity - The Opportunities For Accommodation Providers
Carlos Villaro Lassen, Kelly Odor, Srin Madipalli and Mike Ortegon.

Panel group discussion focusing on inclusivity, diversity and opportunities for property managers to appeal to a wider audience of travellers and guests.
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Email Marketing Made Easy! A Cost-Effective Strategy that will boost Your Direct Bookings
Mark Simpson - Boostly

This presentation covered all the essential ins-and-outs of successful email marketing; as well as silence all those niggling reservations that might be holding you back.
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Destination Marketing Mastery - Community & Connection
Elaine Watt - Holiday Let Success

The new STR landscape requires new skills & a new approach to build trust, transparency & direct bookings, what is working now.
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How to use the media to generate powerful publicity and commission-free guest bookings (CASE STUDIES)
Sarah Riley - Inspired Courses

Sarah covered this underused method of gaining free powerful publicity and giving examples of owners who have applied these techniques in ingenious ways to attract attention for their business so you can duplicate it too.
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The Book Direct Survey Results & Syncbnb Data Report